ANFR communications cover external and internal aspects:
- Obviously, internal communications concern all ANFR agents whereas external communications currently essentially cover the general public and journalists. Successful internal communication can be assessed by the knowledge each employee has of the economic and social stakes that interact with the ANFR's activities and which, in fact, condition the changes in their work.
- Successful external communication is measured not only by the number and importance of opinion relays that communicate ANFR messages, but also by the correct understanding of the arguments the Agency puts forward.
External communications cover two sectors:
- institutions: the description of the Agency's organisation and the analysis of its results;
- “products”. The activities that involve relations with the general public result in a higher number of informative actions: exposure measurements, licences and call signs (maritime and radio amateurs), television viewer complaints, market watch and the management of independent networks.
Drawing up relevant messages is only half of the communications work: more suitable media must be created to facilitate the understanding of the messages and maintain a network that reliably relays the information.
- Communication media management. Their evolution has followed the same trend as in other public services with the almost total disappearance of “paper” publications and trade shows replaced by the anfr.fr web site and its internet user question management module, amongst others. These must be managed on a daily basis to guarantee they are in working order and compliant with quickly changing IT state of the art.
- Maintaining an opinion relay network. In order to have influence with the press (amongst others), the Communication mission has two tools: a database of journalist contact details and a specific subscription to a press article database.
Internal communication has two purposes:
- it must be an interface with and an advisor to senior management: employees in charge of internal communications are not there to draw up and represent all internal messages - they must nevertheless make sure that all agents have correctly understood them and propose solutions to remedy malfunctions - typically communications problems are rare within a single department, they are more usual between departments or services that do not share the same “culture” (administrative and technical departments for example);
- guarantee senior management communications.
Similarly to external communications, internal communications must have communications media that are state of the art and must actively maintain distribution lists.